Learn about how Sip & Style Co was created, our story and mission. 💕

How Sip & Style Co Started

The idea originated from the pain taking task of learning from youTube tutorials. Ari (Co-Founder) along with her partner Jake (Co-Founder) wanted to create a new entertaining idea that was fun and exciting while learning a new skill.


The idea came to light of creating a step by step experience of learning how to create hairstyles while sipping on a glass of wine. Close friend of Ari and Masterstylist Ben O'Brien was first approached for the idea where the first masterclass of Textured Waves was taught. 🙌


Leading the way in consumer beauty education

Sip & Style Co is Australia's first hair and beauty masterclass event that teaches you step by step for a particular style. You can sit down with a group of friends and have cocktail or wine.

We are driven by our core values that guide the experience that all our participants have when they purchase a ticket, walk through the door and after hour support to make sure we can provide the best beauty expereicne.


Creativity & Trust

We want to bring you the best styles, products and experience. For that we need to be able to provide creativity with our masterstylists, trust in the products that we will choose the best and of course trust in us.

Meet the Team behind Sip & Style Co

Ari Ahearne


Jake Doran


Meet our Masterstylists


Ben O'Brien

Private Masterclass


Sophie Mcdermott


Jacqui Bradfield


Brooke Marklew


Kara Coulson


Shanice Osita



Feb 10, 2021

Launch of Sip & Style Co

We created an interactive masterclass experience where you can learn how to perfect a salon-quality hairstyle or master a smokey eye with the help of a master stylist.

First Masterclass

April 18, 2021

First Masterclass

First ever masterclass with Ben O'Brien of Textured Waves.

First Makeup Masterclass

May 18, 2021

Addition of Sophie Mcdermott

First makeup masterclass with Sophie Mcdermott of Graphic Liner.

Collaboration with Frogmore Creek

June 10, 2021

Sip & Style in the vineyard

A collaboration with Frogmore Creek to bring Sip & Style Co to Frogmore Creek vineyard. A makeup masterclass with Sophie Mcdermott saw over 30 particpants a elevated makeup expereicne.


May 13, 2022

Porsche Hobart Fashion Week

Sip & Style Co in collaboration with Porsche center hobart with a night time event and makeup demo.

Beauty Bash Event

January 11, 2023

Sip & Style Co x Hobart Hurricanes

Sip & Style Co hosted a "Beauty Bash" event where we mixed cricket with makeup and hair. This saw a elevated beauty experience inside of the Ricky Ponting room showcasing our brands, mini demos and of course the BBL cricket match.


February 13, 2023

Sip & Style Co x Young Tas Racing

A fun experience at the Hobart Cup Marquee providing mini demos and touch ups at the Hobart Cup.

Great Hair "Now Boarding"

9 June, 2023

Hobart Airport x Sip & Style Co

Sip & Style Co in collaboration with Hobart Airport over a 2 week period to bring hair styling inside of the departures terminal.

Contact Us

Suite 1 Level 2, 13-17 Castray Esplande
Battery Point, Tasmania 7171

Store Hours
Book by Appointment or open when masterclasses are on.



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